While there might still be a market for logomania and barbiecore in 2023, it seems that the overall fashion narrative this year is the quieter, the better. Yes, that’s right, today we will be talking about quiet luxury.
One of 2023’s biggest fashion trends (at least on social media), quiet luxury, put simply, is the opposite of logo-mania. Often also called “stealth wealth”, or “coded luxury”, quiet luxury is defined by timeless silhouettes, quality materials, but most importantly, the absence of logos or any other branding that can hint about where the item is from. Basically, where logo-mania screams, quiet luxury whispers. And if you’ve been looking to achieve that “coded luxury” look, here are the top 5 quiet luxury brands for you to check out.
1. The Row
If quiet luxury had to be defined by just one specific brand, it would definitely be The Row. Founded by Mary-Kate and Ashley Olsen back in 2006, the brand is known for operating on an “if you know, you know” aesthetic, producing pieces that are logo free, but of the highest quality.
Examples include expertly crafted coats in classic colors, crisp-white t-shirts in pure cotton, and effortlessly elegant accessories crafted with timelessness in mind. Insiders will instantly recognize the impeccable tailoring of The Row, while everyone else will be looking in envy.
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2. Loro Piana
Founded in 1924 by Pietro Loro Piana, Loro Piana is an Italian luxury fashion house renowned internationally for its wool and cashmere.
Famous for their ultra-soft cashmere sweaters and garments made from some of the world’s finest and rarest raw materials, like the super expensive Vicuña wool from the Andes, Loro Piana prides themselves in creating timeless pieces that are made to last. However, be warned that the unmatched quality does come at a pretty hefty price tag. The cheapest Loro Piana cashmere tops start at around $850, whereas the jackets and coats can cost as much as $30,000.
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3. Brunello Cucinelli
Ever wondered where Mark Zuckerberg buys his basic grey t-shirts? Well, as turns out, definitely not at H&M! In fact, Zuckerberg’s grey tees cost anywhere between $300 and $400 for each and are custom ordered from an Italian designer, Brunello Cucinelli.
Known as the King of Cashmere, Brunello Cucinelli started his namesake brand in 1978 and has since become the household name among those in the know. His clothes are timeless, minimalist and logo free. Bruno Cucinelli also prides himself on the quality of his garments, which are all handmade with highest-quality materials.
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There’s no doubt that a coat from MaxMara is the ultimate fashion investment. However, there’s so much more to love about the brand than its iconic outerwear. Representing the epitome of Italian quality and craftsmanship since its inception in 1951, MaxMara offers women’s fashion that is timelessly elegant and of the highest quality.
From understated basics in organic cotton to ultra-luxurious knits in 100% cashmere, MaxMara is a brand that exudes ultimate quiet luxury aesthetic. Furthermore, if you are on a budget, consider checking one of the brand’s diffusion lines, such as MaxMara Weekend, or ‘S MaxMara which offer pieces at more affordable price points.
Founded by Salvatore Ferragamo in 1927, Ferragamo is a quiet luxury brand that needs no introduction. Offering some of the highest quality designer shoes, accessories and ready-to-wear on the market, the brand is beloved by everyone from A-lister’s to regular fashion lovers. And for a good reason. Most Ferragamo pieces feature really simple silhouettes and have very minimal branding, which makes them timeless investments. Get a pair of the brand’s signature Varina ballet flats and style them with everything in your wardrobe.