15 Best Affordable Jewelry Brands to Shop in 2026

As much as I hate to be admitting this, for a lot of people these days, fine jewelry feels completely out of reach, with prices at Heritage Houses like Cartier and Van Cleef & Arpel’s only going up with each year. Case in point: the price of the popular Vintage Alhambra 5 Motif Bracelet, which now costs $5,350, but in 2024 could be yours for $4,600. Quite a substantial increase, isn’t it? Especially when considering that the amount of stones and gold in it didn’t change. But well, there is also some good news. And that is that in 2026, luxury is no longer defined solely by cost, but also by its story.

Enter the rise of demi-fine jewelry: a new generation of brands creating beautiful, well-crafted pieces that look and feel luxurious—just without the insane markups. Think gold vermeil that actually lasts, lab-grown diamonds that sparkle just as much as real ones, and designs you’ll want to wear every single day, not just save for special occasions.

And let’s be honest, a piece of everyday jewelry shouldn’t be costing you thousands of dollars. Hence why ahead I am bringing you the list of the best affordable demi-fine jewelry brands to shop in 2026.

1. Mejuri

Adored by celebrities like Selena Gomez and Cara Delevingne, Mejuri is one of the most talked-about affordable jewelry brands on the market. Founded in 2015 by Noura Sakkijha, who set out to redefine how demi-fine jewelry is designed and marketed—created by women, for women, the brand offers high-quality earrings, rings, necklaces, and bracelets at accessible prices, starting from just around $80. The materials used? Sterling silver, recycled gold, 18k gold vermeil, and, of course, ethically sourced diamonds.

2. Missoma

British-based Missoma is fast becoming a must-have brand and you may well have spotted them all over Instagram. Some of their jewelry has been designed in collaboration with British influencer Lucy Williams, (like the Square Malachite Necklace in 18ct Gold Plated Vermeil for $212). Materials used include gold vermeil, recycled metals, and semi-precious stones like Malachite. Missoma’s prices are also quite approachable, with many pieces sitting comfortably under $250.

3. Pandora

Pandora is a household name for a reason. Founded in Denmark in 1982, the brand is best known for its customizable charm bracelets, but its offering goes far beyond that today. From delicate rings to modern necklaces and earrings, Pandora delivers versatile pieces at accessible price points, many starting under $50. Crafted from sterling silver, gold plating, and lab-grown diamonds, it’s a go-to for meaningful jewelry that still feels elevated.

4. Monica Vinader

Monica Vinader is one of the best affordable jewelry brands and is a favorite among Royals, like the Duchess of Cambridge. Founded in 2008, the British brand focuses on timeless yet contemporary designs that can be worn day in and day out. Their pieces typically range from $150 to $350, offering a slightly more elevated take on demi-fine jewelry. Using recycled gold vermeil, sterling silver, and ethically sourced gemstones, Monica Vinader is also known for its commitment to sustainability and transparency.

5. Ana Luisa

Ana Luisa is redefining what it means to be one of the most conscious affordable jewelry brands. Based in New York, the brand creates demi-fine jewelry that is both stylish and sustainable, with many pieces priced under $100. Known for being carbon neutral, Ana Luisa uses recycled materials and ethical production methods. I am personally a big fan of their minimalistic, gold-plated necklaces, hoops and rings.

6. Aurate New York

Then, Aurate New York brings a slightly more refined edge to the demi-fine space. Founded in 2015 by Sophie Kahn and Bouchra Ezzahraoui, the brand focuses on modern heirlooms—pieces that feel luxurious but remain within reach. Prices typically start around $50 and go up to a few hundred, depending on the materials. Expect solid gold options, gold vermeil, and ethically sourced diamonds, all crafted with a focus on longevity and style.

7. Miranda Frye

Instantly elevate your look without breaking the bank with Miranda Frye’s fine and demi-fine jewelry collection. Miranda Frye has a simple, minimalist vibe with delicate bracelets and dainty layering necklaces to create your unique style, as well as rings, earrings, and charms. Products are gold-filled, gold-plated or sterling silver. Prices start from around $50 for charms, $80 for rings, and $85 for earrings, with many eye-catching pieces available for well under $150.

8. PDPAOLA

PDPAOLA started back in 2014 when siblings Paola and Humbert quit their jobs in Architecture and Finance to pursue their dream to create an industry-changing jewelry brand with the focus on contemporary jewelry specifically. Their designs represent their values, which are built on creativity, confidence and boldness. Choose from chains or charms, from chunky, dainty, edgy, fine or fashion – PDPAOLA offers simple yet effortlessly cool designs which you can stack to create a unique style.

9. Adina Eden

Founded in 2015 by Adina Eden Kamkhatchi and her brother, Mayer, the Adina Eden is probably one of the most renowned affordable jewelry brands on the list. Boasting a cult following, with many celebrity fans, incl. Ariana Grande and Bella Hadid, the brand is known for creating high-quality jewelry at affordable prices. At Adina Eden, each jewelry piece is created with perfection in mind. Say, for example, their gold-plated sterling silver tennis bracelets that will look good on just about anyone.

10. Catbird NYC

Have you seen those fine bracelets that you permanently weld around your wrist, causing a sensation on social media? Well, Catbird NYC is home of the original ‘Forever Bracelet’ and the brand that launched this interesting new trend.Popular among Gen Z and Millennials, Catbird NYC is truly one of the best affordable jewelry brands on the market today. From rings, earrings, necklaces and bracelets, to anklets, personalized jewelry, charms, lockets and chains – Catbird has it all.

11. Jenny Bird

If you’re not already familiar with Jenny Bird, listen up. Their Nouveaux Puff Earrings have been seen as a good alternative to the popular Bottega Veneta drop earrings, at a fraction of the price ($138 vs. $800+). This is a Canadian brand that offers contemporary wearable designs and has a super impressive collection of hoop earrings. Jenny Bird also has that effortless, cool-girl vibe, keeping their jewelry simple and chic with a fun edge to take your everyday look up a notch.

12. Astrid & Miyu

Astrid & Miyu specialise in dainty, feminine stackable designs, including stunning earring stacks, necklaces, bracelets and rings. The brand was founded by Connie Nam in her Notting Hill flat in 2012 after being unable to find a go-to jewelry brand that didn’t feel stale and uninspiring to her. Talk about ‘if you build it, they will come’ – her successful brand brings innovative jewelry designs with a personal touch.

13. Kendra Scott

Kendra Scott is known for its vibrant designs and signature stones, making it a standout in the affordable jewelry brands category. Founded in 2002, the brand offers a wide range of demi-fine jewelry that works for both everyday wear and special occasions. Prices typically range from $50 to $150, with pieces crafted from gold-plated brass and colorful gemstones that add a unique touch to any look.

14. Gorjana

Gorjana’s founders, Jason Reidel and Gorjana, started their brand by creating jewelry pieces together in their apartment in Laguna Beach. And just a few years later? They’ve got multiple stores across the US! Known for their fine finishes and minimalist, light-weight designs from chain link bracelets to dainty gold necklaces and delicate rings for stacking, Gorjana is one of the most reliable affordable jewelry brands for everyday staples. Most of their pieces also fall between $50 and $150, making it easy to build a versatile jewelry collection.

15. Ettika

And finally, Ettika leans into trend-driven, statement jewelry that doesn’t take itself too seriously. Based in Los Angeles, the brand offers everything from bold earrings to layered necklaces, often with a playful twist. Prices are also very accessible, with many pieces under $100. Using gold plating, crystals, and mixed materials, Ettika is a great, affordable demi-fine jewelry brand to try.