Bag Charm Trend: Top 10 Designer Picks
The bag charm trend has been gaining momentum for over a year now. Following the July 2023 passing of Jane Birkin – who famously accessorized her Birkin bag with an array of trinkets – fashion editors and street style influencers embraced this playful styling approach, embellishing their bags with everything from cutesy bag charms and keychains to items from their junk drawers! After all, when it comes to self-expression through fashion, there’s no such thing as “too much.”
And with so many gorgeous designer bag charms available, the opportunities for creative customization are endless. In fact, the charm-heavy aesthetic was prominently featured on many runway shows during the last fashion month, solidifying its status as a major trend.
Pinterest searches for “bag charms” have also surged in the past year, reaching a 10-year high on Google – quantifying the growing trend. And if you too, want to get involved, here are the 10 best designer bag charms worth considering.
1. Hermès Rodeo Bag Charm
Starting up with Hermès’s iconic Rodeo bag charm. Currently arriving in two main sizes, PM and MM (not sure if Hermes still make the Rodeo GM?), this is the perfect accessory to dress up your Birkin or Kelly.
2. Louis Vuitton Micro Speedy Bag Charm
A miniature version of Louis Vuitton’s iconic Speedy, the Louis Vuitton Micro Speedy Bag Charm features enough space for some coins, and/or earphones. Attach yours onto your handbag, or carry it by its top handles for a playful top-handle moment.
3. Dior 30 Montaigne Bag Charm
Featuring multiple hallmark charms of the House of Dior, the Dior 30 Montaigne Bag Charm will add an iconic touch to any bag.
4. Fendi Nano Baguette Charm
And on the topic of iconic handbags turned into bag charms: have you seen Fendi’s Nano Baguette Charm? A scaled-down version of the iconic Baguette bag, this little charm can be attached to any handbag and also worn crossbody thanks to a removable chain strap.
5. Loewe Corgi Charm in Felt and Calfskin
Even if you’re not an animal lover, Loewe’s new felt charms will make you want to add one to your collection. I mean, just how stinking cute is this corgi charm?
6. Miu Miu Ochre Leather Micro Bag
The season’s hottest bag, but in a bag charm? Miu Miu said yes and released their best-selling silhouette in a bag charm version. Also arriving in a wide variety of colors with a detachable leather strap.
7. Prada Saffiano Leather Robot Keychain Trick
Made of metal and the brand’s iconic Saffiano leather, the Prada Saffiano Leather Robot Keychain Trick is as cool as it is quirky.
8. Burberry Thomas Check Bag Charm
To keep up with the bag charm trend, Burberry have scaled-down their iconic teddy bear, Thomas, dressing it up in the brand’s signature check pattern, and attaching it on a small charm designed to clip onto your favorite bag or attach to your keys.
9. Celine Lighter Case Charm
For any of the smokers out there the Celine Lighter Case Charm will be a 2-in-1: a case for their lighter and a cutesy bag charm!
10. Vivienne Westwood 3D Orb Keyring
Created by Vivienne Westwood in the 1980s, the orb-shaped motif has since become synonymous with her brand. Scaled to 3D dimensions in the brand’s new keyring.
What are your thoughts on the bag charm trend? Let’s chat in the comments below!










