No Screws, No Stress: Cartier’s New Love Unlimited Bracelet Is Here
Picture this: you are standing at the security line at the airport, and the girl in front of you gets stopped. And no, it isn’t because she had forbidden items in her hand luggage. Her hand luggage actually passed through the scanner rather quickly. But you know what didn’t? She, herself! Basically, as soon as she walked through the metal detector, the alarm went off. So, the TSA officer had to give her a check. And guess what they discovered? The whole stack of Cartier Love Bracelets on one of her wrists!
And yes, the girl had to take those off! Luckily, she had that screwdriver with her. But still… it took forever. Needless to say that people in the line behind were furious. And that’s understandable, because who in their right mind wears a whole stack of Cartier Love Bracelets when traveling? I guess some people do. And hopefully they will now choose to switch to the new version of the Cartier Love Bracelet which is supposed to be much more easier to put on and off. That’s right, Cartier just updated their iconic Love Bracelet. Discover all the details about the new Cartier Love Unlimited range below.
Cartier Love Bracelet History
Though before we talk about the new version of the Cartier Love Bracelet, let’s rewind for a second. After all, the Cartier Love Bracelet hasn’t appeared out of nowhere, but was born in 1969, right in the heart of New York City. Designed by Italian jewelry designer Aldo Cipullo, the piece was a direct reflection of its time—an era obsessed with freedom, commitment, and doing things differently.
Cipullo imagined a piece of jewelry that symbolized modern love: bold, intentional, and not meant to be taken off on a whim. His solution? A sleek oval bracelet secured with tiny screws and fastened using a miniature screwdriver. The idea was that one partner would lock it onto the other’s wrist, transforming the bracelet into a wearable promise. Romantic in theory, slightly inconvenient in real life—but that was exactly the point.
Originally intended for couples, the Love Bracelet quickly escaped its romantic label and became a fashion icon in its own right. Fashion insiders, celebrities, and style icons embraced it as a standalone power piece. By the ’70s, it had already reached cult status, spotted on the wrists of everyone from Elizabeth Taylor to modern-day fashion girls who stack them like armor.
Though what has really made the Love Bracelet iconic was the sheer idea behind it. The notion of permanence. The fact that you needed a tool to remove it. And Cartier didn’t really ever feel the need to update the concept (besides introducing the Love Bracelet in the new metals and widths over the years).
But well, that was until now.
Cartier Love Ultimited
That’s right, 56 years since its inception, Cartier unveils a new chapter in Love Bracelet’s story. Enter: Love Unlimited, Maison’s latest collection, featuring ridged rings and flexible bands rendered in 18-karat yellow, rose, and white gold. The bracelets, specifically, feature a supple, flexible structure that effortlessly wraps around the wrist.
Each bracelet is also composed of 200 miniature components, including a brand-new clasp that allows the piece to be put on or taken off with just one hand. Yes, you read that right. Love, but make it practical. Not to even mention the ability to link the individual pieces together to transform your bracelets into necklaces, belts, you name it—options with the new Cartier Love Unlimited Bracelet are truly unlimited.
So, is this the end of the screwdriver era? Or just the beginning of a more flexible love story? See it right now on cartier.com and give your thoughts in the comments: are you team classic Love, or ready to go Unlimited?
