Matthieu Blazy’s Chanel is Selling Out. Here’s Why

Flying to the other side of the world to get the bag. Is it a little too extra? Possibly. But judging by the scenes unfolding outside Chanel boutiques in Paris and New York, it might actually be a rational move for many Chanel lovers right now.

Because if you’re not already there, in line and waiting, you’re probably too late. Blazy’s debut collection has arrived with a quiet kind of chaos: long queues curling around city blocks, doors opening to near-instant sellouts, and stock disappearing almost as quickly as it hits the floor. This isn’t the usual, measured Chanel cadence—it’s urgency, sharpened.

But what exactly are people going after—and what is it about these bags that makes them sell out so fast? From unexpected colors to standout silhouettes, discover all the standout styles from Matthieu Blazy’s Chanel debut below, along with the reasons why fashion girlies are obsessed and ready to travel thousands of miles to get their hands on, at least, something from the collection.

Chanel Soft Maxi Flap

Starting up with the bag that every it-girl has on her wishlist right now: the new Chanel Soft Maxi Flap. First spotted on Pedro Pascal and then on A$AP Rocky (yes, boys wear Chanel too), it instantly set the tone for Matthieu Blazy’s vision of Chanel, which from what looks like will be a more relaxed, modern, and quietly subversive take on the House’s codes.

A softer, slouchier take on the classic Flap, the new Soft Maxi Flap trades structure for movement, making it feel modern and wearable. The bag also replaces the traditional interwoven shoulder strap for an adjustable leather double strap, which makes it more functional, versatile, and way easier to style for everyday than the brand’s Classic Maxi Flap.

Chanel Large Shopping Bag

Oversized, effortless, and impossible to ignore, the Chanel 26S Large Shopping Bag is another bestseller from the 26S collection. Defined by a relaxed, slouchy silhouette in soft, grained calfskin, it features softly cinched sides which give it a subtle, almost cloud-like structure, while the front flap—finished with a classic CC turn-lock—keeps it unmistakably Chanel.

Already spotted on the shoulders of Hailey Bieber, Kylie Jenner, and Jennie, the 26S Chanel Large Shopping Bag has all the makings of the season’s hottest “it-bag”. And judging by the obvious lack of stock at the Chanel boutiques, it’s definitely a hot commodity, a.k.a. one of those pieces you either secure early or spend the rest of the season trying to track down.

Chanel Small Shopping Bag

Then, echoing the design of the Large Shopping Bag, the Chanel 26S Small Shopping Bag offers a more compact take on the silhouette, arriving in a trendy east-west shape, with elongated shoulder straps and a front flap pocket decorated with the CC logo.

Basically, consider this the more versatile and playful version of the Large Shopping Bag—and just as hard to get.

Chanel Executive Cerf Tote (Small Shopping Bag)

26S also sees the official return of the Chanel Executive Tote. Btw, when the first images of the collection dropped, many assumed Chanel was bringing back exotics, as the bag’s finish looked strikingly similar to croc leather—but that speculation was quickly shut down.

Instead, the reissued Cerf tote arrives in croc-embossed leather (and a smooth leather option for those who prefer something more low-key), offering the same elevated look while staying in line with the house’s current approach. Retaining the sleek, elegant silhouette of the original, it also comes complete with the signature CC turn-lock detailing at the front pocket.

Chanel Small Flap Bag

Introduced for the brand’s Pre-Spring 2026 collection, the Preppy Coco Bag is currently one of the most sought-after styles from Chanel. And for 26S it returns in even more options!

Dubbed the Small Flap Bag, the Preppy Coco is crafted in grained calfskin with the CC logo decorating the front and two extra-long shoulder straps completing the design. This summer, choose between an array of stunning colors, incl. dark brown, yellow and barbie-pink—a true it-girl must-have.

Why these bags are selling out

For someone who is used to Chanel feeling timeless and predictable, Matthieu Blazy’s creations bring a noticeable change. From their softer lines and surprising colors to an overall more relaxed vibe, his pieces seem to be perfectly in sync with the latest fashion trends.

Yet, Matthieu Blazy’s Chanel doesn’t lose the House’s signature codes. In fact, it’s all about balance—familiar yet new, classic yet of-the-moment. And that’s exactly why I believe this collection is resonating with people so strongly. There’s something for both long-time Chanel purists and a newer, more trend-driven audience looking for pieces that feel current without losing their sense of heritage.