Goyard Tote Price Guide 2025
It’s kind of amazing how Goyard has managed to stay under the radar in today’s world of mindless online shopping and influencer hype. No e-commerce, no flashy ads, no celebrity endorsements—yet their bags, especially the totes, are everywhere. It’s like the more mysterious they are, the more we want them. Whether it’s the classic St. Louis, the reversible Anjou, or the structured Artois, Goyard’s totes have quietly become the ultimate “if you know, you know” accessory. And if you’re looking to add one to your collection, here are their latest retail prices as of August 2025.
Goyard Tote Price Overview for 2025
| Goyard tote style | Retail Price August 2025 (USD) | Retail Price August 2025 (€) |
| Saint Louis PM | $1,890 | €1,450 |
| Saint Louis GM | $2,080 | €1,600 |
| Anjou Mini | $2,770 | €2,050 |
| Anjou PM | $3,180 | €2,350 |
| Anjou MM | $3,590 | €2,650 |
| Artois PM | $2,700 | €2,000 |
| Artois MM | $2,980 | €2,200 |
| Artois GM | $3,250 | €2,400 |
If you’ve checked out my Goyard tote price guide for 2024, you probably noticed that prices here in the States have jumped quite a bit compared to last year. That’s because in 2025, Goyard didn’t just quietly slip in a price adjustment. Instead, they raised their prices twice, with the most recent price increase happening in May 2025.
The reason? It seems that Goyard is following in the footsteps of other luxury heavyweights (Hermes in particular), who announced additional US price hikes in response to rising import tariffs. Of course, Goyard themselves haven’t officially commented on the matter (in true Goyard fashion). Though the timing of the adjustments really makes it quite difficult to ignore the connection.
With that out of the way, let’s go ahead and break down the latest retail prices of each Goyard tote individually.
Goyard St. Louis
Starting up with Goyard’s most recognizable and best-selling tote—The St. Louis. Set in an unstructured silhouette crafted in the brand’s iconic Goyardine canvas, this bag is the definition of casual luxury, featuring no interior lining, no zipper closure—just an open top that emphasizes its casual, throw-it-in-and-go nature (there is, however, a detachable pouch to keep your most important essentials secure).
Yet, a lot of people are drawn to the versatile and easy-going nature of the St. Louis, which at the time of writing this post (August 2025), comes available in two main sizes (PM and GM), with the St. Louis PM currently going for $1,890 USD and the GM size sitting at $2,080 USD.
Goyard Anjou
Then, slowly catching up to the popularity of the St. Louis is Goyard’s Anjou tote. If you are often on social media, chances are you’ve seen its most petite iteration—the Anjou Mini—which has recently become something of a cult favorite among fashion bloggers and influencers.
Why would you ask? Well, the mini iteration of the bag is obviously really cute, but the cool thing about the Goyard Anjou is that it features a fully reversible design—one side in the iconic Goyardine canvas, the other in smooth, solid-colored leather. This makes it one of the most versatile totes in the Goyard lineup. The Goyard Anjou tote also comes in three sizes (the aforementioned Mini, plus PM and MM), with U.S. prices currently at $2,770 for the Mini, $3,180 for the PM, and $3,590 for the MM.
Goyard Artois
And finally, the Goyard Artois. Often referred to as the most secure of all Goyard totes, the Artois comes with several practical upgrades—namely, reinforced leather corners, a zippered closure, and interior pockets—features you won’t find on either the St. Louis or the Anjou.
The Goyard Artois tote also has longer handles than the Saint Louis, which makes it more comfortable to carry over the shoulder. The current size lineup includes the PM, MM, and GM, with prices in the U.S. sitting at $2,700 for the PM, $2,980 for the MM, and $3,250 for the GM.
Where to buy Goyard totes in 2025?
One of the most fascinating things about Goyard is that they still don’t sell their bags online. You won’t find an official “Add to Cart” button on their website, and they rarely engage in digital marketing. Instead, buying a Goyard tote is still a bit of an old-school luxury shopping experience—you have to visit a boutique in person or shop through select department stores.
In the United States, Goyard boutiques can be found in cities like New York (Bergdorf Goodman), Beverly Hills, Miami, San Francisco, and Dallas, as well as within luxury department stores such as Neiman Marcus and Bergdorf Goodman.
In Europe, Paris is the ultimate Goyard destination—shopping at the historic Rue Saint-Honoré flagship has become something of a pilgrimage for brand enthusiasts. You’ll also find boutiques in London, Milan, and several other major European capitals.
Don’t live near a Goyard retail location, or don’t want to travel abroad? Well, then the pre-loved market is your best bet. However, a word of caution here: though reputable resellers (such as Fashionphile) do stock Goyard bags in both new and pre-loved conditions, they more often than not resell them for well above retail, especially for hard-to-find colors. This is why I personally always recommend going directly to the source, which is a Goyard boutique. Though I also understand that this may not be an option for everyone.
I hope this blog post was helpful!
Disclaimer: prices in this post are listed for reference purposes only. Actual prices in boutiques may vary.
