Is The Row Margaux Bag Really Being Discontinued?
The Row’s Margaux Bag became a viral sensation in 2024, perfectly embodying the quiet luxury trend with its understated, logo-less aesthetic. And now, in 2025, demand for the bag remains high—though something unusual is certainly happening. In particular, shoppers and luxury enthusiasts alike have noticed that the Margaux is currently sold out across all major retailers (The Row themselves included), with no restock alerts in sight. Then came the whispers, quickly turning into headlines: Is The Row discontinuing the Margaux? Many influencers are convinced that yes, but is it actually true? Keep scrolling to find out!
The Rise of the Row Margaux, a.k.a. The “New Birkin”
When quiet luxury took over as the prevailing aesthetic in 2024, The Row’s Margaux Bag immediately became the ultimate status symbol. Unlike the overtly branded designer handbags that had dominated previous years, the Margaux offered a different kind of an aesthetic—one that didn’t need to announce itself with flashy logos or monograms. Plus, with its discreet silhouette, impeccable craftsmanship, and structured top-handle design, the bag quickly became a must-have among fashion industry insiders, influencers and bloggers.
As demand skyrocketed, many also began comparing the Margaux to the iconic Hermès Birkin. And on one hand, it’s no surprise: much like The Row Margaux Bag, the Hermès Birkin features a low-key and timeless design, with only subtle branding signaling its origin. However, the Birkin is arguably much harder to get: long known for its exclusivity, the bag requires either deep connections or a long-standing relationship with Hermès sales associates to obtain. And perhaps, The Row took notes on this from Hermès—as we fast forward to 2025, the Margaux is nowhere to be found!
Read also: Top 5 The Row Margaux Bag Alternatives for Every Budget
The Vanishing Act: The Row’s Shift Towards Exclusivity
That’s right, as of February 2025, the bag is gone from all major luxury retail sites! And unlike typical sold-out products that allow customers to sign up for restock alerts, the Margaux has seemingly vanished with no indication of a return. This led to widespread speculation: Is The Row Margaux Bag discontinued?
The answer, however, seems to be less about discontinuation and more about strategy. According to insiders, The Row is intentionally pulling the Margaux off widely accessible retail shelves to make the bag more exclusive—mirroring Hermès’ approach with the Birkin and Kelly. By restricting availability, The Row is shifting the Margaux from a viral sensation to a coveted, hard-to-get status symbol. Instead of being readily available online, the bag, from now on, is reportedly going to be offered in limited quantities through select boutiques only.
The New Path for The Row: Scarcity Strategy
Exclusivity has always been a powerful tool in luxury fashion. The harder something is to obtain, the more desirable it becomes. Thus, by making the Margaux Bag less accessible, The Row is reinforcing its prestige and positions it as a long-term investment piece rather than just another trend-driven handbag. And this is, of course, only good for the brand. But how about us, handbag lovers?
Well, prices for the Margaux Bag on the resale market are already through the roof! In particular, the bag in size 10 currently resells for $5,000-$6,500 through resale platforms like Fashionphile and TheReaReal, implying an around 30 percent premium compared to its retail price, which currently ranges between $3,650 and $4,600. Of course, this is not as bad as the premium for the Birkin (the most sought-after size for the bag, B25, currently resells for around double), but still, it’s quite substantial. Furthermore, as demand for the Margaux Bag continues to grow, resale prices are expected to grow as well.
What’s Next for the Margaux Bag?
While The Row has yet to make an official statement regarding the Margaux’s sudden disappearance from major retailers, all signs point to an intentional shift toward exclusivity rather than discontinuation. Thus, those of us hoping to get their hands on one may need to turn to secondary markets or build direct relationships with The Row’s boutiques.
Whether this move solidifies the Margaux as a true heir to the Birkin’s legacy remains to be seen. But one thing is certain: The Row has mastered the art of quiet luxury, and by making the Margaux harder to find, they’ve only made it more desirable.
What are your thoughts on this move from The Row? Let’s chat in the comments below!
