The 5 Most Popular Luxury Fashion Brands of 2025
2025 was quite a year for luxury. An industry once defined by legacy codes and incremental change found itself rewritten almost overnight, as a wave of creative director shakeups sent shockwaves from Paris to Milan. Matthieu Blazy stepped into Chanel, signaling a new chapter for one of fashion’s most guarded Maisons. Demna’s arrival at Gucci promised provocation (though his first collections seem to be more on the safer side), while Jonathan Anderson’s appointment at Dior blurred the line between heritage and innovation.
Consumers, too, were no longer playing by the rules. Loyalty shifted, taste fractured, and the definition of luxury expanded beyond seasonal trends to something more instinctive—how a brand made you feel in the moment. Thus, the most popular luxury brands of 2025 weren’t necessarily the loudest, but the most emotionally precise: those that understood that relevance today is built as much on emotion as it is on heritage. Discover the 5 most popular luxury fashion brands of 2025 below!
1. Saint Laurent
In a year when luxury pricing finally met some resistance, Saint Laurent emerged as one of the most convincing answers to what modern luxury should look like. The formula is deceptively simple: the brand’s signature sharp tailoring, effortless sex appeal, and Parisian cool—paired with pricing that still feels grounded in reality. In fact, it’s hard to think of an it-girl who hasn’t invested in a pair of Saint Laurent’s Le Loafer loafers this year, which ranked as the second-hottest product of Q3 2025 according to the Lyst Index.
2. The Row
If Saint Laurent proved the power of consistency, The Row proved the endurance of restraint. Despite constant predictions of quiet luxury’s decline, the Olsen twins’ label remained firmly in control of the conversation in 2025. Ironically, the brand’s most talked-about moment of the year—a frenzied New York City sale—was anything but quiet. Still, it only reinforced The Row’s unique position in the market: a brand that thrives on discretion, even when the spotlight finds it.
3. Coach
The real surprise of the year came next. While some still hesitate to label Coach a luxury brand, 2025 made that debate feel increasingly outdated. In fact, the brand’s resurgence has been pretty much impossible to ignore, driven by sharp design, strong storytelling, and pricing that feels refreshingly realistic. The Kisslock Bag, in particular, became a breakout hit, appearing on every it-girl who understands that modern luxury is as much about attitude as it is about exclusivity.
4. Miu Miu
Few brands understand the it-girl economy quite like Miu Miu. And in 2025, the label once again proved it by releasing a steady stream of pieces that felt tailor-made for virality. See, for example, their viral Suede Loafers, which strike the perfect balance between preppy nostalgia and contemporary edge.
5. Louis Vuitton
Closing out the ranking of the most popular luxury fashion brands of 2025 with the brand that never truly leaves the conversation. But to be fair, in 2025, there were plenty of reasons to keep talking about Louis Vuitton—from headline-making handbag releases, such as the LV Biker Bag, to the iconic collaboration with Takashi Murakami, which has made its long-awaited return during the year.
Btw, another Multicolor drop is allegedly coming in January 2026!
