Goyard Tote Price Guide 2026
If you’re thinking about investing in one of Goyard’s iconic totes in 2026, knowing the latest retail prices is almost essential — and, as always with Goyard, not exactly straightforward. Despite the Maison quietly stepping into the digital world with limited online shopping for registered clients back in 2025, one thing hasn’t changed: Goyard still refuses to list its prices online for everyone to see.
That means tracking down the current cost of their classic totes (the St. Louis, the Anjou and the Artois) is quite an undertaking. But fear not, as (just like every year) I’ve already got a hold of most of them. And yes, it did take quite a bit of detective work including a few trips to the NYC boutique. But well, I’ve always wanted for my blog to be as useful for my readers as possible. So here you have the latest Goyard tote prices as of 2026.
Goyard Tote Design Update 2026
The St. Louis and Anjou totes now come with a “Croc Universel” bag fastener which helps to keep their contents safe.
Goyard Colors 2026
Die-hard Goyard fans will remember that the brand used to divide its colors by “classic” and “special”. Classic colors included Black/Black and Black/Tan, while special colors included White, Yellow, Orange, Red, Burgundy, Grey, Green, Light blue and Navy.
For many years, Goyard bags in these special colors carried a slightly higher price than those in the classic colorways. In 2022, however, Goyard abolished this distinction, bringing the pricing of special colors in line with its classic ones (more info in my Goyard tote price guide for 2022).
For 2026, however, the brand has introduced several new limited edition colors. Said to be inspired by the vibrant hues of the seasons, these include Meadow Green (spring), Blueberry Purple (summer) Powder Pink (fall) and Polar Blue (winter).
It’s worth noting though that these are only going to be available during 2026. Hence, why you should expect for the items produced in these colors to be priced higher than their classic-color counterparts.
Goyard Saint Louis Tote Prices 2026
As per time of writing this post, Saint Louis remains as the most popular tote from Goyard. But to be completely honest, this is really no wonder as the bag is extremely lightweight and user friendly.
Originally designed as a beach bag, the Saint Louis features an unstructured silhouette crafted from the brand’s iconic Goyardine canvas, complete with an open top and a removable matching pouch.
The absence of a lining keeps the bag incredibly lightweight, which also helps to explain why it has become such a favorite among travelers and basically anyone else looking for an easy everyday tote.
The Saint Louis currently comes in two sizes:
- PM (34 x 28 x 15 cm)
- GM (40 x 32 x 20 cm)
The PM currently starts at $1,890 in boutiques, whereas the GM can be yours starting at $2,080 before tax.
| Goyard tote style | Current retail price in USD (August 2026) | Current retail price in EUR (August 2026) |
|---|---|---|
| Saint Louis PM | $1,890 | €1,450 |
| Saint Louis PM Limited colors | $2,540 | unknown |
| Saint Louis GM | $2,080 | €1,600 |
| Saint Louis GM Limited colors | $2,810 | unknown |
Goyard Anjou Tote Prices 2026
Is it just me, or Goyard’s Mini Anjou is slowly taking over the Saint Louis as Goyard’s most popular tote? I mean, the amount of people I’ve seen carrying this bag lately is insane! But well, the reversible design with leather on the other side is also very smart. You basically get two bags in one! And with a starting price of just $2,770 in 2026? The Goyard Anjou honestly feels like a steal (choose from 3 sizes: Mini, PM and GM)!
| Goyard tote style | Current retail price in USD (August 2026) | Current retail price in EUR (August 2026) |
|---|---|---|
| Mini Anjou | $2,770 | €2,050 |
| Anjou PM | $3,200 | €2,350 |
| Anjou GM | $3,600 | €2,650 |
Goyard Artois Tote Prices 2026
Then, for those who love the Saint Louis but wish it offered a little more structure and security, the Artois is the perfect compromise. Featuring reinforced leather corners, a zip closure, interior pockets, and longer shoulder straps, it combines the iconic Goyard look with a more practical, structured design.
The Goyard Artois is currently available in three sizes—PM, MM, and GM. The MM currently retails for $3,000 in the U.S., while the price in Paris is just €2,200, converting to roughly $2,550 at the current exchange rate of 1 EUR = 1.16 USD.
| Goyard tote style | Current retail price in USD (August 2026) | Current retail price in EUR (August 2026) |
|---|---|---|
| Artois MM | $3,000 | €2,200 |
Editor’s note:
As you may have noticed, Goyard tote prices in Europe haven’t changed since August of 2025. And as someone who has been collecting the brand since 2008, I find this quite interesting.
That’s because, historically, Goyard has been implementing one increase in Europe each year, along with the increases in the U.S. and other parts of the world. So, seeing the European prices remain unchanged for this long definitely caught my attention.
In fact, Goyard’s pricing has been quite different depending on the market over the past couple of years. While European prices have remained stable, the U.S. saw not one, but full-on two price increases in 2025. This made the price gap between the two markets even more noticeable.
So, why hasn’t Goyard raised its European prices again?
Unfortunately, the Maison doesn’t publicly explain its pricing decisions, so at this point, we can only speculate. My feeling is that the European market may have already seen enough price adjustments in previous years, making another increase unnecessary for the time being. Though with Goyard you truly never know! So, rest assured that I’ll be keeping and eye on any new price hikes incoming.
Frequently Asked Questions
The Saint Louis is the obvious answer and is still Goyard’s signature tote. Goyard describes it as its emblematic bag and currently offers it in PM and GM sizes.
The Goyard St. Louis Tote is the classic Goyard tote. It’s lightweight, reversible, unlined and comes with an open-top. The Goyard Anjou Tote (though also reversible) comes with a leather interior, making it feel significantly more luxurious. Then, the Goyard Artois is a more structured and practical option, with features such as a zip closure and reinforced construction.
Yes. This is one of the bag’s defining features. Goyard says the Saint Louis can be worn with the Goyardine canvas on the outside or reversed to show its linen-and-cotton interior. It also comes with a removable interior pouch.
Yes, but Goyard’s approach to online shopping remains quite selective. The Maison has recently introduced online sales for registered customers in certain markets, with a curated selection of personalizable bags and accessories available to purchase. Learn more here.
In most cases, yes. European prices are typically lower than U.S. prices, and foreign (non-EU) shoppers may also qualify for VAT refunds.
Disclaimer: prices in this blog post are listed for information purposes only. Actual prices in boutiques may vary.
